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The Art of Lexus Design / Direction
  • Year

    2016

  • Deliverables

    UX

    Visual Design

    Creative Direction

  • Team

    ToyFight

    Melcher Media

    60fps

Celebrating 25 years of Lexus service and innovation.

The people who create Lexus vehicles bring car making to a new level, achieving a rare combination of precision, craft, warmth and innovation. The Art of Lexus shares these incredible stories with the world.

Typography.

Visual Language.

Inspire, educate, and share.

Our brief was to create a digital platform that would help Lexus celebrate 25 years of service and innovation with inspirational stories collected from around the world. The audience, should feel entertained, educated, and personally connected to the stories.

Putting the user at the heart of a fresh, interactive experience.

We developed an idea that would bring the spirit of Lexus innovation together into a single, shareable, ecosystem, using animation, video, and editorial content.

Just as powerful, from big to small.

It was just as important that consumers could access and enjoy the same experience as desktop on all devices. AOL also utilised natural gestures and controls on mobile and tablet.

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