V76 by Vaughn celebrates the tradition of men’s grooming with an American sensibility.
In a culture where men turn to barbers to achieve the smoothest shave, or to a hairstylist for styling instead of just a cut, it was clear to sought-after men’s grooming expert, Vaughn Acord, that it was time to create a range of men’s products tailored to their needs.
A collection of must-have classics for hair, face, body and more.
Our challenge was to design a range of men’s grooming products and materials that would not only stand out in a crowded market space, but would also help position V76 by Vaughn as an authentic lifestyle brand.
A bold and simple approach to men's grooming.
We created a look and feel that would draw from Vaughn’s love of classic American design, balanced with strong contemporary forms, finishes and textures that would be as functional as they were tactile.
Handmade stories by Vaughn Acord.
We believed there was an opportunity to strengthen the brand story by connecting with men in a more interesting, authentic way. Going beyond shelves and products we moved the brand into a space that is more implicitly connected to masculinity and tradition.
Creating a distinctive design language.
From posters to apparel, we ensured that the brand delivered a consistent experience across all merchandise and materials.