ToyFight Joins SoDA. Presumably on Purpose.

Whoop. We’re officially in.

ToyFight has joined SoDA (the Society of Digital Agencies) and we couldn’t be happier to be rubbing shoulders with some of the best brains in the business (so f*** you LinkedIn).

Why SoDA?

It’s where the world’s most forward‑thinking agencies swap ideas, make great work, and keep raising the bar ... and somehow, us.

What This Means

We get access to conversations that go beyond the usual agency small talk. Real talk about creative leadership, operational excellence, AI, innovation, and all the juicy bits in between.

It also means more opportunities to:

– Collaborate with like-minded studios

– Share what we’ve learned (and what we’ve messed up)

– Champion better, smarter, more original creative work

Not really our thing

We’ve never been the “joiner” type. But SoDA isn’t another badge, it’s a community of businesses that help each other. And we’re excited to show up, speak up, and help build something that lasts.

So here’s to new faces, new perspectives, and hopefully a few new mates along the way.